Did Google updated their panda or penguin? Have you recorded search engine ranking fluctuations? Because of recent unconfirmed Google algorithm update. Read this post further.
From last week, Google may made some changes to their algorithm to fight with link spam or other kind of spams. But Google still not accept or refuse about this algorithm update. According to the wordings of so many digital marketers noted a change in SERP rankings in both positive and negative way.
This new unconfirmed algorithm update started give signal of sudden ranking changes around 1st Feb, 2017. As some friends who used black hat techniques, then they face some ranking changes and those who doing SEO with white hat techniques, So this is the update for discounting spammy links and spam SEO work.
So we can say that this is the algorithm update for discounting links and spam work. It can be the google penguin update or or it can be something else.
Also last week Google launched the algorithm update on Japanese google, but it was not related to this link update of Google.